The design world is forever looking for the next new trend. What will be “it” next year and how can we keep up with the times? Some trends end up a flash-in-the-pan while others come to define an era of design. Shag carpet anyone? You can’t think of a 1970’s style home without it. As a hardware brand for designers, Emtek walks the tightrope of providing classic designs that will endure and appeal to the majority, while still remaining relevant with current product designs. The year 2015 brought whispers of a comeback for warm brass finishes. Emtek listened and met the next trend for design head-on.
The whispers came from design oriented magazines and blogs. Editor after editor came to Emtek asking for product in warm brass for a project or editorial placement. The finish was used in the Academy Awards Greenroom by Architectural Digest and will be featured in the upcoming fall 2015 issue of House Beautiful’s Kitchen of the Year (all with Emtek products). But the question remained of what the design community at large thought about the finish. To garner feedback, Emtek created a new Satin Brass finish on its Lausanne entry set and displayed the stunning combination at the Kitchen & Bath Industry Show in Las Vegas.
The response was overwhelming. Satin Brass finish was met with uniform praise by the design community and inquiries as to when it would be available. Emtek sprung to action and released Satin Brass finish for select modern styles a mere four months later – a quick turnaround for a new product.
Satin Brass’s lifespan and mass appeal remain yet to be seen, but if the design community is any indication, we have the next “it.”
Article by Susan